OVERVIEW
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LEAD SCORING

Score and prioritize your leads

Let AI score every prospect against your ideal customer profile. Kuration evaluates fit, signals, and relevance, so you contact only the top 20%.

3 min read · Kuration Team · Updated Feb 25, 2026
IDEAL CUSTOMERS

Also known as scoring. An AI agent collects particular data points and uses them to determine whether a company is relevant, and how relevant or not relevant a company or lead is.

STEP 1

Add a new ICP

You can add your own ICP or let our AI agent determine your ideal customer profile for you. If you provide your company website or existing customers, the AI will come up with your ICP.

Add your own ICP

Define the profile yourself.

Let AI determine it

Provide your website or existing customers and the AI builds the ICP.

E.G. KURATION AI

The system automatically generated this ICP based on a list of customers or prospects and the website.

STEP 2

Add enrichments

In this example, we are looking at 3 signals or data points to score a company.

Headcount
Bigger company is better.
SaaS or not
Whether or not the company is a SaaS.
Niche ICP
Whether or not the company has a niche ICP.
STEP 3

Build the scoring formula

Just add the data points that should be taken into account in the formula.

You can decide what signal is the most important.

You can also tell the system if some information is a deal breaker, for example, must be B2B.

Weights (keep them balanced)
Headcount
40%
SaaS
35%
Niche ICP
25%
DEAL BREAKERMust be B2B
IN A TABLE

Add your scoring agent and run it

01

Add your scoring agent, accessible from the Toolbox.

02

Click on the ICP you want to add.

03

Confirm and run the flow.

04

Run ALL.

app.kurationai.com · Add scoring agent
Illustrative · Kuration
Choose an ICP
Kuration AI ICP Headcount · SaaS · Niche
Enterprise ICP
Confirm Run ALL
FINAL OUTPUT

Every lead scored against your ICP

Company
Score
Fit
Notion Labs
92
High
Cedar Foods
61
Medium
Acme Retail
28
Low
A FEW THINGS TO KNOW

You can remove companies that are not meeting the threshold.

You can add the scoring agent to any list you made with Kuration and score each lead.

You can create as many ICPs as you want.

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