Kuration vs Clay
Honest comparison. Different tools, different strengths.
Clay
Waterfall enrichment across 75+ providers with advanced workflow automation and AI-powered personalization.
Kuration AI
Research + enrichment platform that discovers and enriches prospects from live sources — event pages, Google Maps, PDFs, and directories.
Clay is a waterfall enrichment and workflow automation tool. Kuration is a research platform that both discovers AND enriches prospects from live sources.
Feature comparison
| Feature | Clay | Kuration |
|---|---|---|
| Lead discovery from event pages | ||
| Lead discovery from Google Maps | ||
| Lead discovery from PDFs / directories | ||
| Waterfall enrichment | ✓ 75+ providers | ✓ 200+ tools |
| Custom AI formulas / prompts | ✓ Claygent | ✓ Custom AI enrichment |
| Multi-language extraction | ✓ 12+ languages | |
| Workflow automation | ✓ Advanced conditional logic | Partial (templates + API) |
| Managed services | ✓ From $2K/month | |
| Starting price | From $149/month | From $150/month |
When to use what
Use Clay when…
- You already have lead lists and need enrichment and automation
- You want complex multi-step workflows with conditional logic
- Your data sources are APIs and databases, not websites or PDFs
- You need deep integration with Clay's existing provider network
Use Kuration when…
- You need to FIND prospects, not just enrich existing ones
- Your sources are websites, event pages, PDFs, maps, and registries
- You work in offline markets where leads aren't in databases
- You want research + enrichment in one platform with no stitching
- You need a done-for-you option (managed services)
Key differences
Discovery vs enrichment
Clay is built for enriching lists you already have. Kuration finds those lists in the first place — from live event pages, Google Maps, PDFs, and directories.
Offline vs database sources
Clay connects to databases and APIs. Kuration extracts from sources that aren't databases at all: trade show exhibitor pages, sponsor lists, government PDFs.
Multi-language coverage
Clay works primarily in English. Kuration extracts and processes data in 12+ languages — critical for teams working across MENA, SEA, or other non-English markets.
Platform vs workflow tool
Clay is a workflow automation platform that you build on. Kuration is an end-to-end research platform with templates, enrichment, and managed services built in.
"We 2x'd our qualified calls in 60 days. The event data alone was worth it."
Dan Duggan · VP Sales