Kuration vs Apollo
Honest comparison. Different tools, different strengths.
Apollo
Pre-built database of 275M+ contacts with built-in email sequences and CRM sync.
Kuration AI
AI research platform that extracts and enriches prospects from live sources — events, PDFs, maps, registries.
Apollo is a massive contact database with built-in outreach tools. Kuration is an AI research platform that builds custom databases from live sources.
Feature comparison
| Feature | Apollo | Kuration |
|---|---|---|
| Pre-built contact database | ✓ 275M+ contacts | ✗ No pre-built database |
| Custom data from event pages | ✓ Sponsors, exhibitors, speakers | |
| Custom data from Google Maps | ✓ Any category, any city | |
| Custom data from PDFs / directories | ✓ Any document or webpage | |
| Government registry extraction | ||
| Built-in email sequences | ✗ Export to outreach tools | |
| Multi-language extraction | ✗ English only | ✓ 12+ languages |
| Lead scoring | ✓ Basic filters | ✓ AI-powered ICP scoring |
| Enrichment tools | ✓ Apollo's data | ✓ 200+ providers (waterfall) |
| Managed services | ✓ From $2K/month | |
| Starting price | From $49/month | From $150/month |
When to use what
Use Apollo when…
- You need a large volume of contacts fast from a pre-built database
- Your market is well-covered by standard databases (US/EU tech companies)
- You want email sequences built into the same tool
- Budget is under $150/month
Use Kuration when…
- Your targets aren't in standard databases (events, offline markets, emerging regions)
- You need data from specific live sources (event pages, PDFs, Google Maps, registries)
- You work in markets where Apollo has poor coverage (MENA, SEA, Africa)
- You want custom databases that competitors can't replicate
- You need multi-language extraction (Chinese, Arabic, French, etc.)
Key differences
Shared vs proprietary
Apollo sells the same contacts to everyone. Kuration builds databases unique to your research — from sources nobody else is using.
Static vs live
Apollo's data is a snapshot that decays over time. Kuration extracts from live sources on demand, so data is always current.
Database vs research agent
Apollo is a database you search. Kuration is a research agent you direct — describe what you need in plain English and it finds it.
Coverage depth
Apollo covers well-indexed B2B contacts globally. Kuration covers sources that aren't indexed at all: event sponsor pages, PDF directories, Google Maps, offline registries.
"We 2x'd our qualified calls in 60 days. The event data alone was worth it."
Dan Duggan · VP Sales