Kuration
- Sources
- 200+ live sources
- Languages
- 12+ native scripts
- Contact DB
- Built per-request, multi-source verified
- Refresh
- Weekly auto-cadenced
- Seats
- Unlimited (Pro tier)
- AI agent
- AlexAI · Flash / Pro / Max / Pilot
- Pricing
- From $49/mo (Starter)
Kurationvs
Apollo
ApolloKuration vs Apollo.
The honest comparison.
Where Apollo wins. Where Kuration wins. Where to choose what. No marketing fluff — just specs and trade-offs.
Apollo
- Sources
- 1 shared contact DB (275M+ contacts · 73M+ companies)
- Languages
- English-first
- Contact DB
- 275M+ shared contacts
- Refresh
- Periodic batch updates
- Seats
- Per-seat pricing
- AI agent
- Apollo AI · filters + email assist
- Pricing
- From $59/seat/mo (Basic, monthly)
Apollo is a massive shared contact database with built-in email + dialer outreach. Kuration is an AI research platform that builds custom databases your competitors can never buy.
Feature comparison
| Feature | Apollo | Kuration |
|---|---|---|
| Approach | Shared contact database | Custom databases built per brief |
| Data sources | 1 contact DB | 200+ live sources |
| Custom research | — | AI agent builds lists from a prompt |
| Coverage outside US/EU | Thin (US/EU-first) | 100+ countries |
| Native-script languages | English-first | 12+ scripts (Arabic, Mandarin, Korean…) |
| Niche industries | Generic SIC filters | Custom taxonomy + event signals |
| Refresh cadence | Periodic batches | Live, weekly auto-refresh |
| Seat model | Per-seat | Unlimited seats (Pro+) |
| Autonomous agent | — | Kura Pilot |
| Email outbound bundled | Yes (sequences + dialer) | Use your preferred tool (Smartlead, Instantly, Lemlist…) |
| Starting price | From $59/seat/mo (Basic) | From $49/mo (Starter, no per-seat) |
When to use what
Use Apollo when…
- You need broad US/EU B2B contacts from a pre-built database, fast
- Your ICP is well-covered by mainstream databases (US/EU tech, mid-market)
- You want email sequencing + a dialer in the same tool
- You prefer paying per seat as your team scales
Use Kuration when…
- Your targets aren't in mainstream databases (events, offline industries, emerging regions)
- You need data from specific live sources (event pages, PDFs, Google Maps, registries)
- You work in markets where Apollo coverage is thin (MENA, SEA, LATAM, Africa)
- You want proprietary databases your competitors can't replicate
- You need multi-language extraction (Arabic, Mandarin, Korean, Spanish, French…)
Key differences
Shared vs proprietary
Apollo sells the same 275M-contact database to everyone — including your competitors. Kuration builds databases unique to your research, from sources nobody else is using.
Static vs live
Apollo's records are a periodic snapshot that decays. Kuration extracts from live sources on demand, so the data you act on is what's true today.
Database vs research agent
Apollo is a database you filter. Kuration is a research agent you brief — describe the ICP in plain English and it sources, verifies, and structures the list.
Coverage depth
Apollo covers well-indexed B2B contacts. Kuration covers what isn't indexed: event sponsor pages, PDF exhibitor manuals, Google Maps categories, native-language registries.
“We 2×'d our qualified calls in 60 days. The event data alone was worth it.”
Dan Duggan · VP Sales
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This comparison reflects Kuration AI's views based on publicly available information believed accurate as of June 2026, and is provided for general informational purposes. Product capabilities and pricing change; please verify current details with each provider. Apollo and other product names are trademarks of their respective owners, used here for identification and comparison only; no affiliation or endorsement is implied.