Kuration vs ZoomInfo
Honest comparison. Different tools, different strengths.
ZoomInfo
Enterprise B2B data platform with 100M+ companies, intent data (Bombora), and deep Salesforce/HubSpot integrations.
Kuration AI
AI research platform building custom databases from event pages, PDFs, directories, Google Maps, and government registries.
ZoomInfo is an enterprise-grade B2B data platform with intent signals and deep CRM integrations. Kuration builds proprietary databases from real-world sources ZoomInfo doesn't index.
Feature comparison
| Feature | ZoomInfo | Kuration |
|---|---|---|
| Pre-built contact database | ✓ 100M+ companies | ✗ No pre-built database |
| Intent data (website visitors, topic) | ✓ Bombora + proprietary | ✗ (event participation = real-world signal) |
| Event intelligence | ✓ Sponsors, exhibitors, speakers from any event | |
| Google Maps extraction | ||
| PDF / directory extraction | ✓ Any document or webpage | |
| CRM integrations | ✓ Deep (Salesforce, HubSpot, etc.) | Partial (HubSpot, Sheets, API) |
| Multi-language | Limited | ✓ 12+ languages |
| Enrichment | ✓ ZoomInfo's data | ✓ 200+ providers (waterfall) |
| Managed services | ✓ From $2K/month | |
| Pricing | $15K–$40K+/year | From $150/month |
| Contract | Annual, enterprise | Monthly, no commitment |
When to use what
Use ZoomInfo when…
- Enterprise-scale teams with $15K+ annual data budget
- Deep Salesforce/HubSpot integration is critical to your workflow
- You need intent data (website visitor identification, topic intent signals)
- Your market is primarily US/EU and well-covered by standard databases
Use Kuration when…
- Budget-conscious teams ($150–$1,000/month range)
- Markets where ZoomInfo has gaps (MENA, SEA, Africa, LATAM)
- You need data from offline sources (events, maps, registries, PDFs)
- You want proprietary data that isn't shared with competitors
- Monthly flexibility — no annual lock-in required
Key differences
Cost and accessibility
ZoomInfo starts at $15K/year and requires enterprise contracts. Kuration starts at $150/month with no commitment — 100x more accessible for growing teams.
Coverage geography
ZoomInfo is strongest in the US and Western Europe. Kuration works everywhere Google Maps and the open web do — MENA, SEA, Africa, LATAM.
Offline vs online data
ZoomInfo indexes what's online. Kuration extracts from sources that aren't indexed: PDF exhibitor manuals, event sponsor pages, government registries.
Shared vs proprietary
ZoomInfo data is shared across all their customers. Kuration builds databases from live sources specific to your research — your competitors can't buy the same list.
"We 2x'd our qualified calls in 60 days. The event data alone was worth it."
Dan Duggan · VP Sales