Event lists

The exhibitor list is public. The spreadsheet is not.

In the last 3 months, /templates/exhibitor-lists drew 221 visitors — third on the site after home (5.3K) and pricing (683) — and it was not on the homepage. People search “[event] exhibitor list” because the organiser published a directory and a sales team needs it as a table. That is inbound, high-intent demand.

We do not clone six thin template pages. We do not republish a full copyrighted floor. Each page is a sample from an official directory (or a Kuration extraction of one), a how-to, and a path to extract the rest.

Why this works

Event pages, not more generic templates

Google sent 1.2K visitors in the last 3 months. ChatGPT sent 59 — real, but about 20× smaller. Double down on Google: event-named pages for “CES exhibitor list”, “GITEX exhibitors”, “Money 20/20 exhibitor list”. Official directories rank first. A useful sample-plus-how-to page can sit next to them. The 77% bounce rate means the landing page needs a next step — a named floor, not another template card.

Cloning the template six times would dilute that. Making the other templates as deep as Exhibitor Lists is the right move for the product pages. For traffic, the new content type is the event.