Extract exhibitor lists from any trade show

Where the value actually is

It is not the company names. Anyone can get those. It is the chain from a document to a named human, and the fields that only the organiser holds.

• The document is the barrier. A show guide is a PDF, often scanned, often a floor plan with names printed on it. Kuration reads the file itself with OCR and structured entity extraction rather than needing a tidy table, at 1 credit per row.
• Trading names are the second barrier. Guides list brands in capitals with country suffixes, not legal entities. Official Website Finder resolves those to a canonical domain, at 2 credits per row, which is what everything downstream depends on.
• Job titles are the third. You do not know whether a given exhibitor calls it Head of Partnerships, Commercial Director or Marketing Lead. Find People Agent takes the role you describe and resolves it to the titles that company actually uses, then ranks by seniority. Charged per result, so a miss is free.
• The show fields are the payoff. Stand size, hall, sponsorship tier and category exist nowhere else, and they are the only budget signal you will ever get for free.

One entry, before and after

This is the whole product argument in a single row. On the left, what the guide prints. On the right, what you can actually send an email to.

What the show publishes that no database holds

If you run the event

Organisers get more from this than anyone, because all three of your exhibitor pipelines are already published. None of them need buying.

• Rebook before a competitor does. Your own past exhibitor list, enriched to the person who signs rather than the inbox that ignores you.
• Recruit from adjacent shows. Companies exhibiting at a neighbouring event have already proven they buy stands. That is the warmest exhibitor prospect that exists, and the list is public.
• Work the announcement. Pull the people who reacted to or commented on a LinkedIn post about the show, at 2 credits per row. They raised their hand in public, and nobody follows them up.
• Fill the thin categories. Compare your floor plan against two comparable shows, find the gaps, then source companies in exactly those categories.
• Approach sponsors at the right number. Tier data tells you who already spends at gold level elsewhere, so it is a sponsorship conversation rather than a stand enquiry.
• Build the speaker pipeline from published agendas, which is a better shortlist than any call for papers.

When to run it

The list barely changes. The message does.

What goes wrong

Four failures account for almost every bad exhibitor list, and all four happen before you spend a credit on enrichment.

• Page furniture becomes rows. A show guide also contains a schedule, a floor plan and adverts. Strip them first, or you pay to enrich a row called Hall 3.
• Trading names are not normalised. Resolve rates collapse on ALL CAPS names with country suffixes. Clean them, then resolve domains.
• Deduplicating on the company name. A large exhibitor appears once per brand, once per category and once in the sponsor list. Deduplicate on the resolved domain instead.
• Dropping the show fields. Stand, hall and tier are the entire reason to use this source. Without them you have paid extra for an ordinary company list.