Clay alternatives for building and enriching B2B lists
Clay combines 150+ data providers in waterfalls with an AI research agent (Claygent) and workflow automation. Since March 2026 it prices plans as actions plus data credits, with a free plan and paid plans from $167 a month.
Reasons to look at alternatives include wanting one tool for one job, a simpler credit model, contact data built in rather than a provider marketplace, or companies that third-party providers don’t cover at all.
Updated 23 October 2026 · 9 tools · prices and features as each vendor published them, checked 23 October 2026
We make Kuration, and it is on this list. It is described the same way as every other tool: what it does, what it costs, and its limits.
Free; Starter $37.45, Pro $52.45, Premium $299.95 per month, billed yearly.
Free plan: 40 credits a month, 1 seat, no card.
How we chose
Overlaps with what Clay does
Each tool builds lists, enriches them, or researches companies and people for go-to-market teams.
A clear difference
Simpler pricing, its own data, a different source of companies, or a narrower job done well.
Prices as published
Published prices and credit allowances are quoted; quote-only vendors are labelled.
Facts from the vendor
Every figure comes from the vendor’s own pages, on the date shown under each tool.
1.Kuration AI
Custom B2B database
Best for: Companies that third-party providers don’t cover, such as physical-product distributors
Builds your own list of the companies that buy, distribute or import a physical product, in any country, from the places they actually show up (licence registers, trade-show exhibitor lists, dealer locators, maps, PDFs and directories), then finds the person who decides at each one.
Clay enriches the companies you bring or find through its providers. Kuration builds the list itself from where real-economy companies show up (licence registers, trade-show exhibitor lists, dealer locators, maps and PDFs), in any language, then finds the decision-maker and runs the outreach.
What it does well
Finds companies that are not in contact databases: registers, exhibitor lists, dealer locators, maps and PDFs, in any language.
Finds the decision-maker at each company and reaches them by email, LinkedIn and WhatsApp from the same workspace.
API on every plan, Free included; CRM sync (HubSpot, Zoho, Salesforce, Attio) and MCP from Starter.
Limits it documents
Free plan exports up to 25 rows per list, for 1 user.
Starter includes 1 email inbox and 1 each of LinkedIn, WhatsApp and Sales Navigator.
Credit-based: searches and enrichments use credits (Starter: 2,500 a month).
Coverage
Any country and any language: each source is read on the day you ask, rather than taken from a pre-built index.
Price
Free $0; Starter from $49/month; Pro from $149/month; Scale from $499/month; Enterprise on request. Annual billing is 20% less.
Free option
Free plan with 1,500 credits a month, no card. Your first list is free: 20 companies with contacts.
Best for: One large database with intent and technographics
A go-to-market data platform: company and contact data, intent signals, technographics and job postings, delivered to CRMs and AI agents.
What it does well
Contacts, companies, intent (4,500+ topics), technographics and job postings in one platform.
Corporate hierarchies and 158M+ company locations.
API, MCP and native CRM integrations.
Limits it documents
Each export uses one credit.
Pre-packaged integrations require a minimum purchase of bulk credits.
Its website-visitor identification works in the United States only.
Coverage
500M+ contacts and 122M+ company records. By region (companies / contacts): North America 79.6M+ / 157.8M+; Europe 20.5M+ / 66M+; Asia 4.8M+ / 68.3M+; South America 2.6M+ / 28.7M+; Africa 824K+ / 18.1M+.
Price
Not published (sales quote); priced by features, licences and credit usage.
Free option
ZoomInfo Lite, a permanent free plan with no card; a free trial of the full platform, typically 7 days.
Best for: Looking up emails and phones one person at a time
A B2B contact data platform with a browser extension, API and MCP server for revealing verified emails and phone numbers.
What it does well
Reveal emails and direct phones from LinkedIn, company sites and CRMs with the extension.
Publishes contact counts by country and region.
MCP server on all plans, plus an API.
Limits it documents
A phone number costs 5 credits; an email 1.
Lusha states that Italian contact data is not currently available.
API rate limits are strict on Free and Starter.
Coverage
515M+ contacts and 29M+ companies. By region (contacts): North America 162.5M+; Asia 144.1M+ (India 57.8M+, China 19M+); Europe 103.1M+; South America 62.3M+ (Brazil 36.6M+); Africa 29.6M+.
Price
Free; Starter $37.45, Pro $52.45, Premium $299.95 per month, billed yearly.
If you want Clay’s waterfall idea with simpler pricing
Databar runs waterfalls across 100+ providers with a monthly credit plan, and charges only for successful requests.
If you want data without building workflows
Apollo, ZoomInfo and Lusha have their own databases; Explorium and Ocean.io deliver data to agents and CRMs through APIs and MCP.
If the companies you want are not in any provider
Kuration reads the sources directly: registers, exhibitor lists, dealer locators and maps. PhantomBuster extracts from LinkedIn and Google Maps through your own accounts.
If your team lives in HubSpot
HubSpot’s built-in enrichment (formerly Clearbit) is included in paid plans; buyer intent uses HubSpot Credits.
For Clay-style waterfall enrichment with simpler pricing, Databar. For your own contact database, Apollo or ZoomInfo. For lookalike company search, Ocean.io. For companies that third-party providers don’t cover, such as distributors and importers of physical products, Kuration builds the list from registers, exhibitor lists and maps.
How much does Clay cost?
Clay has a free plan (500 actions and 100 data credits a month). Paid plans are priced as actions plus data credits, with Launch from $167 a month and Growth from $446 a month on its plan cards; Enterprise is by quote.
Is there a free alternative to Clay?
Databar gives 100 free trial credits, Explorium 100, and Ocean.io has a free trial. Apollo and Lusha have free plans. Kuration’s first list is free: 20 companies with contacts, plus 1,500 credits.
