How to add your company context
Set up company context so Alex AI knows your ICP, exclusions and positioning, and applies them to every list you build or score.
Company context is what Alex AI knows about your company. It's shared with everyone in the workspace and applied to every chat, so you never have to restate your ICP when building or scoring a list. It takes three steps to set up.
Step 1: Click your avatar, then Settings
Your avatar sits at the top right of any page. Open it and choose Settings.
Step 2: Open Workspace in the sidebar
In Settings, click Workspace to expand it. You'll see Members, Projects, Company, Credits, Labels and Settings.

Step 3: Select Company and fill in the details
Enter the details yourself, or paste your website into Draft from website and the company context fields are filled in for you. Nothing is saved until you click Save company context.

What you can fill in
Below the Company form, the page continues with three more sections. Each one is optional, and each one changes how Alex AI works for you.
Ideal customer profile
The default targeting brief for every list Alex AI builds or scores: industries, company sizes, geographies, buyer titles, and the keywords that signal a company is a fit.

Exclusions
Industries and company types to leave out, plus anything else that disqualifies a prospect. Alex AI filters these out of every list without being reminded.

Positioning
Used when Alex AI drafts outreach or messaging: value props, proof points worth citing, competitors, and the tone of voice to write in.

The Company page also holds your ideal customer profile, exclusions and positioning. Fill in as much as you can: the more Alex AI knows, the less you have to explain in each chat.
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