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How to add your company context

Set up company context so Alex AI knows your ICP, exclusions and positioning, and applies them to every list you build or score.

Kuration Team3 min readUpdated Aug 14, 2026

Company context is what Alex AI knows about your company. It's shared with everyone in the workspace and applied to every chat, so you never have to restate your ICP when building or scoring a list. It takes three steps to set up.

Step 1: Click your avatar, then Settings

Your avatar sits at the top right of any page. Open it and choose Settings.

Avatar menu open with Manage account, Settings and Sign out

Step 2: Open Workspace in the sidebar

In Settings, click Workspace to expand it. You'll see Members, Projects, Company, Credits, Labels and Settings.

Settings page with the Workspace section expanded in the sidebar

Step 3: Select Company and fill in the details

Enter the details yourself, or paste your website into Draft from website and the company context fields are filled in for you. Nothing is saved until you click Save company context.

Company page showing Company context, Draft from website, and the Company form

What you can fill in

Below the Company form, the page continues with three more sections. Each one is optional, and each one changes how Alex AI works for you.

Ideal customer profile

The default targeting brief for every list Alex AI builds or scores: industries, company sizes, geographies, buyer titles, and the keywords that signal a company is a fit.

Ideal customer profile section with industries, company sizes, geographies, buyer titles and keywords

Exclusions

Industries and company types to leave out, plus anything else that disqualifies a prospect. Alex AI filters these out of every list without being reminded.

Exclusions section with industries to exclude, company types to exclude and notes

Positioning

Used when Alex AI drafts outreach or messaging: value props, proof points worth citing, competitors, and the tone of voice to write in.

Positioning section with value props, proof points, competitors, tone of voice and anything else

The Company page also holds your ideal customer profile, exclusions and positioning. Fill in as much as you can: the more Alex AI knows, the less you have to explain in each chat.