Credits are the single currency for everything you do in Kuration AI. Every list you build, contact you find, and research task you run draws from one shared credit balance. This article explains where credits come from, the three ways tools charge them, and how to keep an eye on what you're spending — at both the account and workspace level.
Every plan comes with credits
Every plan includes a monthly credit allowance, and you can add more at any time without changing plans. Plans range from Free — a small monthly allowance to evaluate the product — through Starter, Pro, and Scale, up to Enterprise with a custom credit pool. Higher plans include more credits, unlock the deeper Kura research agents, and add seats and integrations.
Two things are worth knowing regardless of plan:
- Credits roll over. Unused credits carry forward up to 3× your monthly allowance, so a light month isn't wasted. Annual plans receive the full year's credits upfront.
- You can top up anytime. Buy a one-off credit pack from your wallet, or set an auto top-up threshold so your balance refills automatically when it runs low. Top-up credits sit alongside your plan credits and don't expire while your subscription is active.
Three ways a tool charges
This is the most important thing to understand, because it's where most "why was I charged?" questions come from. We design credit charges to be fair: wherever possible, you only pay when you get a usable result. But not every tool works that way — some tools spend real compute and external resources the moment they run, whether or not they find an answer. There are three charging behaviours, and every tool tells you which one applies and what it costs before you run it.
These tools only deduct credits when they return a result. If there's nothing to find, you're not charged. This covers most contact-finding and data-lookup tools, where a "not found" is common and shouldn't cost you anything.
These tools deduct credits every time they run, regardless of the outcome — because they use compute and external resources to do the work even when the answer is "nothing found" or "no." This is typical of the AI and research tools, which reason over sources on every run.
A small number of list-building and generation tools charge per item they produce. Ask for 20 companies and get 12, and you're charged for the 12 you actually received.
Quick reference
| Behaviour | When you're charged | Typical tools |
|---|---|---|
| On success | Only when a result is found | Email & phone finders, firmographic lookups (funding, headcount, industry) |
| On run | Every run, result or not | AI / research agents, Custom AI columns, website finder, scrapers |
| Per result | Per item produced | Find People Agent, Cold Email Sequence Writer |
| Free | Never | Scoring Agent, Find New Companies, Use Existing Data, HubSpot operations |
The exact cost and charging behaviour is always shown on each tool before you run it, so you're never guessing.
A few habits that make a difference
Two views of your credits
Kuration gives you two views of credits, depending on whether you want the whole-account picture or a single workspace.
Account level — credits received and spent
Your account overview shows the full picture of credits received (plan allowance, roll-over, and top-ups) and spent over time. This is where you go to understand your overall balance and burn rate across everything on your account.
Workspace level — allocated vs. spent
Each workspace has its own view showing credits allocated to that workspace and credits spent within it. This is useful when you're running multiple workspaces, or want to see how a specific team or campaign is consuming credits.
Between the two, you can answer both "how am I doing overall?" and "where is this particular workspace's spend going?"
Build with credits you understand
You only pay for results that matter — now put it to work on your next list.