Intermediate

Lists that hold up

You have the basics and you are now spending real money on lists that are not obviously better for it.

Lists that are scored against a real ICP, verified, reusable, cheap to run at volume, and sourced from places no database indexes.

4 courses27 lessonsabout 166 min
2.1Complete7 lessons · 43 min
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Enrichment That Pays For Itself

Cut the credit cost of a 1,000 row list by an order of magnitude without losing coverage, and read every cell that came back without a value.

Work the examples on 100 row samples and the course costs very little. The whole point is that you finish it spending less per list than you do today.

  1. 2.1.1Website Finder first, always, and why everything depends on it
  2. 2.1.2Conditions: run a column only on rows that qualify
  3. 2.1.3The enrichment waterfall, and what charged on success really means
  4. 2.1.4Build your own research step in plain English
  5. 2.1.5Finding a value versus checking one, and when to reach for QA Agent
  6. 2.1.6Not Found, Skipped, Error or blank: read the cell before you run it again
  7. 2.1.7Column dependencies: how one column waits for the one it reads
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2.2Complete5 lessons · 30 min
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Score Against Your ICP

Build a reusable scoring model with weights and deal breakers, apply it to any table, and defend the threshold you picked.

The scoring agent itself is free. The cost of this course is whatever enrichment you add first so that the score has something to reason about.

  1. 2.2.1Write an ICP a machine can sort with, not a slide nobody reads
  2. 2.2.2Pick the signals worth scoring on
  3. 2.2.3Weights, deal breakers, and the scoring formula
  4. 2.2.4Score, threshold, segment, and decide what to cut
  5. 2.2.5Reuse the same scoring on every future list
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2.3Written, videos to come7 lessons · 40 min
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The Table Is the Workflow

Turn your best project into a reusable workflow and run new lists through it without rebuilding anything.

Almost free. Views, merges, duplication and dedup do not spend credits. Only a targeted re run does.

  1. 2.3.1Filters, saved views, and creating a project from a view
  2. 2.3.2Merge, import, and deduplicate without creating ghosts
  3. 2.3.3Duplicate a workflow without its data
  4. 2.3.4Repair a broken column without paying twice
  5. 2.3.5Column transforms, and naming columns so exports line up
  6. 2.3.6Check for companies you already have, before you pay for them
  7. 2.3.7See the whole workflow as a flowchart
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2.4Written, videos to come8 lessons · 53 min
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Source Where Nobody Is Looking

Build a list from a source no database indexes, and verify every row back to where it came from.

Sourcing is charged per row produced. Resolution and enrichment afterwards follow the normal rules.

  1. 2.4.1Where the companies nobody has indexed actually live
  2. 2.4.2Turn an exhibitor PDF into a clean table
  3. 2.4.3Deep Search: one company in, every lookalike out
  4. 2.4.4Pull leads from LinkedIn and Sales Navigator
  5. 2.4.5Trustpilot, directories and review led sourcing
  6. 2.4.6Find companies by who they are hiring
  7. 2.4.7Sourcing in other languages and offline markets
  8. 2.4.8Build a list from who engaged with a post
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