Lesson 2.4.8
Build a list from who engaged with a post
What this costs
Charged per profile returned. A post with two hundred reactions produces roughly two hundred rows.
Before you start
A connected LinkedIn account, and a post URL worth mining.
Everything else in this course finds companies by what they are. This finds people by what they just did. Somebody who commented on a post about outbound tooling last week is a different prospect from somebody who merely matches the firmographics, and no database carries that signal.
Pick the post before you pick the tool
The quality of this list is decided entirely by the post you choose, not by the extraction. A competitor announcing a feature, an analyst posting about the problem you solve, a customer complaining about the tool you replace. Reactions tell you interest. Comments tell you more, because writing a sentence takes effort.
- A competitor launch post: everyone reacting is in market for that category right now.
- A complaint about an incumbent tool: the comments are a switching list.
- A hiring or funding announcement from a target account: the reactors are usually employees, which gets you names.
- Your own best performing post: the people who engaged and never replied.
From engagement to a list you can send to
- 1
Paste the post URL
One post at a time. Use the full URL to the post itself, not to the author profile.
- 2
Choose reactions, comments, or both
Both, on the first run. You can filter to commenters later, and you cannot go back and get them without paying again.
- 3
Extract, and expect people rather than companies
This builder returns profiles. You get names and LinkedIn URLs, and the company comes off the profile rather than from a company search.
- 4
Filter to the ones who match the ICP before enriching
A viral post returns a lot of students, jobseekers and competitors. Cut those before you spend an email credit on them, exactly as course 1.2 taught.
- 5
Then get the email
Professional Email on the survivors only. This is the same discipline as everywhere else: filter first, enrich second.
Half the list is irrelevant
- What you see
- Students, recruiters and competitors in the rows
- The fix
- Normal for a post that travelled. Filter on title and company before enriching, never after.
Very few rows come back
- What you see
- A post with visible engagement returns little
- The fix
- Reactions on old posts can be partly withheld. Prefer posts from the last few weeks.
The outreach reads as creepy
- What you see
- Replies asking how you found them
- The fix
- Name the post in the first line. Referencing a public comment is normal, pretending you found them another way is not.
Check yourself
0 of 3 answered1.What decides the quality of a list built from post engagement?
2.Half your rows are students and recruiters. What is the fix?
3.Why should the outreach name the post?
Try it yourself
Pull the audience behind one relevant post, filter to people who match your ICP, and write an opener that names the post.
- You have done it when
- Every surviving row has a reason to be contacted that you could say out loud to the person.
- Credit budget
- One post. Filter hard before enriching.
Related and next
Recipes that use this skill