Lesson 2.4.5
Trustpilot, directories and review led sourcing
What this costs
Charged per row extracted.
Before you start
A market where customers leave public reviews.
Reviews are the only source that tells you what a company is customers actually think, at scale, in public. That makes them both a sourcing surface and a qualifying signal, and almost nobody uses the second half.
What the reviews tell you that the company will not
- Volume, which is a proxy for size and for how long they have been operating.
- Recency, which tells you whether they are still active.
- Sentiment and the specific complaints, which name the problem you might solve.
- What they get compared to, which names the competitor they might leave.
- 1
Extract the listing, not just the company
Take rating, review count and the date of the most recent review as columns.
- 2
Filter on volume and recency before enriching
A profile with four reviews from 2021 is not a live business. Two free filters remove a lot of noise.
- 3
Add a custom column that reads the reviews for a theme
One of the best uses of the custom research tool from lesson 2.1.4. Ask specifically whether the recurring complaint matches the problem you solve.
- 4
Score fit and complaint separately
A great fit with no relevant complaint is a nurture row. A weaker fit with the exact complaint you solve is this week is call.
Check yourself
0 of 2 answered1.What does a review site give you that a database cannot?
2.Which two free filters should run before any enrichment on a review sourced list?
Related and next
- Help: Build lists from Trustpilot reviews
- Recipe: High-Value Local Leads Finder
- Next: hiring as a source
Recipes that use this skill
This lesson is written and complete. Its screen recording is still to come, and the written walkthrough is designed to stand on its own without one.