Lesson 2.4.6
Find companies by who they are hiring
What this costs
Charged per row extracted, plus a custom column if you classify the roles.
Before you start
A clear idea of which role implies a need for what you sell.
A job posting is a company announcing what it is about to build, with a date on it. That makes hiring the cleanest timing signal available in public, and unlike most intent data you can read the actual evidence.
Pick the role that implies your need
| If you sell | The hire that implies it | Because |
|---|---|---|
| Data and prospecting tooling | SDR, BDR, growth or revenue operations | They are building an outbound motion and will need lists |
| Anything to a new market | A country or regional lead | They are entering a market and buying the stack for it |
| Compliance or process software | A compliance, quality or safety manager | Something forced the hire, usually a requirement or an incident |
| Infrastructure or logistics services | Warehouse, fleet or site roles | Physical expansion, which is expensive and planned |
- 1
Source the postings
Job search builders return postings. Your rows at this stage are jobs, not companies.
- 2
Group postings to the company
One company with four relevant openings is a much stronger signal than four companies with one each. Group, then count.
- 3
Strip agencies and recruiters
A large share of postings are recruiters advertising on behalf of an unnamed client. They are not your prospect and they pollute every count.
- 4
Keep the posting date and URL
Recency is most of the value, and the URL is your evidence when you name the role in an email.
- 5
Classify the role rather than matching the title
Use a custom column with a forced output, exactly as in lesson 2.1.4. Titles vary far more than responsibilities.
Left recruiter postings in
- What you see
- Agencies dominating your top scored accounts
- The fix
- Strip them at the sourcing stage. It is a filter, not a judgement call.
Matched on job title
- What you see
- Missed companies using different vocabulary for the same role
- The fix
- Classify on responsibilities with a custom column.
Kept postings as rows
- What you see
- The same company four times
- The fix
- Group to the company and keep the count as a signal column.
Check yourself
0 of 2 answered1.Your rows start as job postings. What has to happen before scoring?
2.Why strip recruiter and agency postings at the sourcing stage?
Related and next
This lesson is written and complete. Its screen recording is still to come, and the written walkthrough is designed to stand on its own without one.