2.4Intermediate
0 of 8 lessons0%
Source Where Nobody Is Looking
Build a list from a source no database indexes, and verify every row back to where it came from.
Someone whose ideal customer is not in Apollo, and who is tired of buying the same list as their competitors.
8 lessons53 min
What this course costs
Sourcing is charged per row produced. Resolution and enrichment afterwards follow the normal rules.
What you will be able to do
- Find the source that already holds your market, in the physical world rather than in a database.
- Turn a PDF, a register or a review site into a clean, resolved company table.
- Attach provenance to every row, so a claim in an email can be traced back to its source.
Before you start
- Course 1.2, so you already know the sourcing loop. Course 2.1 if you plan to enrich at volume.
The lessons
- 1Where the companies nobody has indexed actually live6 min readFree. Finding sources, not running them.
- 2Turn an exhibitor PDF into a clean table8 min readvideoCharged per row extracted, then website resolution on top.
- 3Deep Search: one company in, every lookalike out6 min readvideoscreenshotsCharged per company returned.
- 4Pull leads from LinkedIn and Sales Navigator7 min readvideoscreenshotsCharged per row imported, then enrichment as normal.
- 5Trustpilot, directories and review led sourcing6 min readCharged per row extracted.
- 6Find companies by who they are hiring7 min readvideoscreenshotsCharged per row extracted, plus a custom column if you classify the roles.
- 7Sourcing in other languages and offline markets6 min readThe same as any other sourcing. The saving is that nobody else has this list.
- 8Build a list from who engaged with a post7 min readvideoCharged per profile returned. A post with two hundred reactions produces roughly two hundred rows.
The build that proves it
A list nobody else could have bought
Build a list of at least 60 companies from a source that is not a database: a register, an exhibitor list, a review site, an association directory or a set of job postings. Resolve every row to a domain and attach the source URL to each one.
- You have done it when
- Sixty rows, every one traceable to the page it came from, and you can name a fact about each company that no database holds.
- Credit budget
- Sourcing plus website resolution. Keep enrichment for after you have filtered.