1.4Beginner
0 of 6 lessons0%
Turn the List Into Replies
A connected sending account, copy written off the columns you actually paid for, a multi channel sequence, and replies sorted into buckets you can act on.
Someone holding a finished, qualified list who has not sent anything to it yet.
6 lessons40 min
What this course costs
The sending itself is free to run. What it needs is a connected account, and rows that already carry an email or a LinkedIn URL from earlier courses.
What you will be able to do
- Connect and verify a sending account before you queue a single message.
- Write a sequence off enriched fields, so the research you paid for shows up in the copy.
- Push a finished list into a campaign without emailing anyone twice.
Before you start
- Course 1.2, so you have a real list with decision makers on it.
- Ideally course 2.1, because the copy lesson writes off enriched columns and a thin table gives it nothing to work with.
The lessons
- 1Connect the accounts you will send from6 min readvideoFree. Connecting an account costs nothing, and sending through it costs nothing.
- 2Write the emails off the fields you enriched8 min readThe copy tools run per row. Draft against ten rows before you generate against four hundred.
- 3Build a multi channel sequence inside Kuration7 min readFree to build and free to run. The accounts it sends through are the only requirement.
- 4Send from a column, one row at a time5 min readFree to run. Needs a connected account for whichever channel the column uses.
- 5Push a finished list into your campaign without emailing anyone twice8 min readvideoFree. The push itself costs nothing, which is why there is no excuse for skipping the protections.
- 6Let an agent triage the replies6 min readThe triage column runs per reply, which is a small fraction of the rows you sent to.
The build that proves it
Fifty rows, sequenced and sent
Take fifty scored rows from course 1.2. Connect a mailbox, write a four step sequence off at least two enriched columns, push it into a campaign with all four import protections on, and reconcile the three numbers out loud: rows in the table, rows pushed, rows skipped and why.
- You have done it when
- Nobody in the fifty is in another live campaign, every message references something the table actually knows about the company, and you can say what happened to every row that did not go.
- Credit budget
- Free to send. The fifty rows should already be enriched from earlier courses.