Send from a column, one row at a time

5 min readBeginner

What this costs

Free to run. Needs a connected account for whichever channel the column uses.

Before you start

Lesson 1.4.1, and a table with either an email or a LinkedIn URL on every row you intend to reach.

Not everything needs a sequence. A send column fires one message per row from the table itself, which is the right tool for a small list, a one off, or the second touch on people who already know you.

Add a send column the way you add any other column. It reads the address or the profile URL off the row, merges the fields you reference, and sends. The difference from a sequence is that there is no delay and no branch: it is one message, now.

A LinkedIn DM sent from a column

Hi {{first_name}}, saw {{company_name}} is hiring SDRs. We help teams like yours build the lists those reps work from. Worth a look?

The column runs green but nothing sends

What you see: Every cell shows a result, the sent folder is empty
The fix: No connected account for that channel. Connect it and re run only the failed rows.

Merge fields appear literally

What you see: Recipients get "Hi {{first_name}}"
The fix: The referenced column is empty on those rows. Filter to rows where the field is present before sending.

Check yourself

0 of 2 answered

1.When is a send column the right tool rather than a sequence?

2.Recipients report receiving "Hi {{first_name}}". What happened?

Try it yourself

Send one message from a column to a single row that is you, with at least two merge fields in it.

You have done it when: The message arrives with both fields filled, not with the braces showing.
Credit budget: Free.

Related and next

Next: push a finished list into your campaign