Lesson 1.4.6
Work the replies in the Inbox
What this costs
Free. The Inbox categorises what arrives on its own. Reading and replying costs nothing.
Before you start
A campaign that has been running long enough to have replies in the Inbox.
Replies from every channel land in one Inbox, and Kuration categorises them as they arrive. You do not write a prompt for this and there is nothing to configure. Each conversation carries what it reads as and whether it still needs an answer, so the job is deciding what to do with each one, not sorting them.
What to do with each kind of reply
| Bucket | What it means | What you do with it |
|---|---|---|
| Interested | They want to talk | Answer it yourself, today. This is the one that pays |
| Not now | Right person, wrong month | Set a date and stop sequencing them |
| Wrong person | They named somebody else | Easy to overlook and worth catching. Forward it with the name attached |
| Out of office | Auto reply | Not a real answer. Nothing resumes on its own, so put them back yourself after their return date |
| Unsubscribe | Stop | Suppress globally, not just in this campaign |
| Unclear | Reads as neither one thing nor the other | Read it yourself. These are usually few |
Kuration sorts. It does not answer. Every message that goes back out is still one you wrote or approved, which is what keeps the channel worth having.
Check yourself
0 of 3 answered1.How do replies get categorised in the Kuration Inbox?
2.Somebody replies naming a different person to speak to. Why is that worth catching?
3.An out of office lands on day one and your branch stops on any reply. What now?
Try it yourself
Open the Inbox, read a week of replies, and count how many were somebody naming a different person to talk to.
- You have done it when
- You find at least one referral you had not actioned, with a name in it.
- Credit budget
- One column across the replies only, not the whole list.