Lesson 1.4.3
Build a multi channel sequence inside Kuration
What this costs
Free to build and free to run. The accounts it sends through are the only requirement.
Before you start
Lesson 1.4.1, with both an email and a LinkedIn account connected.
A sequence is a set of steps with delays between them and a rule about what happens when somebody answers. Build it once, and every list you push into it inherits the same timing without you scheduling anything by hand.
- 1
Create the sequence and name it after the list
Sequences are saved under Inbox and reused. Name it after the audience rather than the month, because you will point three different lists at it before you rewrite it.
- 2
Step one, email, day zero
The opener from lesson 1.4.2. This is the only step most people ever read, so it carries the enriched fact.
- 3
Step two, LinkedIn connection request, day two
A connection request, not a DM. You are not first degree yet, so a DM here would silently fail. The request also makes your name familiar before the follow up email lands.
- 4
Step three, email reply on the same thread, day five
On the same thread, not a new one. A fresh thread reads as a second cold email. A reply on the original reads as a person following up.
- 5
Step four, LinkedIn DM, day nine
By now the connection request from day two has usually been accepted, which is what makes the DM deliverable.
- 6
Set the branch: stop everything on any reply
This is the step people forget, and it is the one that causes the damage. Without it, somebody who replied on day three still gets the day five email and the day nine DM.
The shape of a four step sequence
| Day | Channel | What it does | Stops on reply |
|---|---|---|---|
| 0 | Opener carrying the enriched fact | Yes | |
| 2 | LinkedIn connection request | Makes the name familiar, earns first degree | Yes |
| 5 | Email, same thread | Follow up that reads as a person, not a campaign | Yes |
| 9 | LinkedIn DM | Only deliverable because of day two | Yes |
Check yourself
0 of 2 answered1.Which step of a sequence causes the most damage when it is left out?
2.Why should the day five email be a reply on the same thread?
Try it yourself
Build the four step sequence above and set the reply branch, then run it against one row that is you.
- You have done it when
- You receive step one, reply to it, and steps two through four never fire.
- Credit budget
- Free.