Website Finder first, always, and why everything depends on it

The dependency almost everything has

Company name is ambiguous. Three companies share a name, one has changed it, one trades under something else entirely. A domain is unique. Every tool that has to be sure it is looking at the right company wants the domain, which is why the order is always: names, then domains, then everything else.

1. 1

   Check what proportion of rows already have a website

   Google Maps gives you one for many rows. A directory extraction often does too. Those rows never need Website Finder, so the job is to run it on the gaps only.

2. 2

   Fill the gaps with Enrich Empty Cells

   If the websites you have already sit in a column, open that column's menu with the three dots in its header and choose Enrich Empty Cells, then pick Official Website Finder. The column becomes a tool column, and when you run it only the empty cells are filled. The websites you already had are skipped, so you never pay to find one you hold.

3. 3

   No website column yet? Add Website Finder and run it on the rows you want

   Open the Toolbox, choose Official Website Finder and map the company name column. Every cell in a new column starts empty, so filter to the rows you want, or set a condition, before you run it.

4. 4

   Pass anything that tells two companies apart

   Location, industry, company email and company phone are all optional inputs, and each one raises accuracy when company names are common. The email's domain and a phone number that matches a candidate page both count as evidence. If your source gave you a city, pass it.

5. 5

   Filter out the rows that still have no website

   Some companies genuinely do not have one. Decide now whether they are worth a different treatment or worth cutting, but do not carry them into a people search.