Turn competitor followers into validated prospects

Where the list comes from

The list already exists. This recipe starts at deduplication, not at sourcing. Pull the follower list first with a builder or a CSV import.

The steps

1. 1

   Orient

   Confirm the inputs, compute the expected cost, and tell the user what the run will do before anything spends a credit.

2. 2

   Deduplicate the lead list

   Deduplicate once, here at the very start, before any enrichment runs. The whole point is to never pay enrichment credits (LinkedIn 0.25, website 0.1, email 5, validation 0.1 credits per row) on the same person twice.

3. 3

   Rename the LinkedIn URL column to Sales Navigator

   From here, Sales Navigator is the master LinkedIn profile column.

4. 4

   Find personal LinkedIn profiles

   Find each person's personal LinkedIn profile. Step 5 then covers the records this step does not resolve.

5. 5

   Find remaining profiles with the LinkedIn profile URL custom tool

   Runs only on records the previous step did not resolve, this is the credit-saver.

6. 6

   Final check on the Personal LinkedIn naming rule

   There is exactly one column holding the person's direct personal LinkedIn URL (linkedin.com/in/...), and it is always named Personal LinkedIn. Not LinkedIn Profile, not LinkedIn profile URL, not Personal Linkedin.

7. 7

   Find professional emails 5 credits/record

   5 credits per record

   Professional Email is charged only when it finds an email, so rows × 5 is the most this step can cost. Check that figure against the balance you confirmed in step 1, and confirm before running.

8. 8

   Exclude competitors with a filter, not an enrichment tool

   0 credits

   Filter out the rows whose Professional Email domain belongs to a competitor. Do not run a research tool such as the Custom Research Tool for this: it charges per row to re-derive a domain the Professional Email column already holds.

9. 9

   Validate emails

   0.1 credits per row

   Run Validate Email on the Professional Email column. It returns DELIVERABLE, CATCH_ALL, UNDELIVERABLE or UNKNOWN, and it is charged on run, so every row costs the same whatever the answer. Catch-all domains accept any address, so they are not treated as verified.

10. 10

    Final quality control (remove failing records)

    Build a filter for the records that fail either check, preview it, then delete the matches: a duplicate Sales Navigator profile, or an Email Validation Status other than DELIVERABLE.

11. 11

    Export the final list

    0 credits

    Before any export or CRM push, filter the table so it shows only leads whose Email Validation Status is DELIVERABLE. Only deliverable emails are exported or sent.