Check for companies you already have, before you pay for them

After a few months your workspace already holds most of your market. Sourcing a new list and enriching it flat means paying again for companies whose contacts are sitting in a project from March, and double touching people who already heard from you.

1. 1

   Run the existing company check on a freshly sourced list

   Before any enrichment. It tells you which rows are new and which already exist elsewhere in your workspace.

2. 2

   Split the list in two

   New companies go through the full enrichment stack. Known companies get their existing data brought across instead.

3. 3

   Treat a known company as a signal, not a duplicate

   A company appearing again in a new source has done something. Worth a look before you discard the row.

4. 4

   Suppress anyone already in a campaign

   Contacting the same person from two lists is worse than not contacting them at all. Suppression before spend is covered further in course 3.1.

This lesson is written and complete. Its screen recording is still to come, and the written walkthrough is designed to stand on its own without one.