Lesson 1.2.1
Pick the right builder for your market
What this costs
Free. Choosing, not running.
Before you start
Course 1.1.
Kuration ships far more list builders than the Help Centre documents, and you are never going to learn them all. Learn the question that picks one instead: where does a list of these companies already physically exist in the world?
The question that picks the builder
Not "what industry is this" but "where does someone already keep a list of these". If they have a shopfront, that list is Google Maps. If they exhibit, it is a show guide. If they are certified, it is a register. If they are hiring, it is a job board. If they are reviewed, it is a review site. Answer that and the builder chooses itself.
| If your market is | The list already exists in | Use |
|---|---|---|
| Local, has a physical location | Google Maps | Google Maps builder |
| Listed in a trade directory or association | A directory page | Web to Table |
| Exhibiting or sponsoring | A show guide, often a PDF | PDF upload |
| Similar to a customer you already won | Nowhere. It has to be inferred | Deep Search lookalikes |
| Visible on LinkedIn | A LinkedIn search or a post audience | Chrome extension |
| Reviewed by customers | Trustpilot, Yelp, Google reviews | Trustpilot builder |
| Hiring for a role that implies your need | Job boards | Hiring search builders |
| Already in your CRM or a spreadsheet | Your own systems | CSV or CRM import |
- 1Thirty builders, and the number keeps growing. Only a handful are documented anywhere, which is why this lesson teaches the question rather than the list.
- 2The filter that matters: New list builds rows from a source, Enrich list adds to rows you already have.
- 3Deep Search, the one source that does not exist anywhere until you ask for it. Course 2.4 covers it.
- 4People Search and Companies Search query the database directly: 850M+ contacts and 90M+ companies. Everything else researches live.
What a builder gives you, and what it does not
Builders are wide and shallow on purpose. Google Maps gives you name, address, phone, website, rating, review count, category and opening hours. That is already enough to filter on, which is the point. Nothing here is a contact, and nothing here is a signal. Those come later, on the rows that survive.
For broader coverage, run the same builder with different words. Solar installers and solar panel companies return different businesses, and the union of both is a better list than either.
Check yourself
0 of 2 answered1.What is the question that picks the right builder?
2.Why run two different builders on the same market rather than one twice?
Try it yourself
Write down your target market in one sentence, then answer the question: where does a list of these already exist? Name two different places, and the builder for each.
- You have done it when
- Two named sources, two named builders, and you can say what each one will give you as a first column.
- Credit budget
- Free.