SOP 13IndustryIntermediate9 steps

Find companies wasting their ad spend

For paid and CRO agencies: companies proven to be spending on ads that also carry a quantified performance gap you can name in the first line.

3 steps not yet verified live

Tool names and credit costs in this recipe are validated. Some steps work around a platform gap that has not been decisively probed, so treat those as a workaround rather than a documented capability. Check the result before you act on it.

Where the list comes from

Market sourcing first, then ad spend detection as the budget qualifier before any gap analysis runs.

The steps

  1. 1

    Orient

    Confirm the inputs, compute the expected cost, and tell the user what the run will do before anything spends a credit.

  2. 2

    Source companies in the market

    Deep Search from the agency's best existing client is the highest-quality starting point here and is routinely skipped. Ask for that client first.

  3. 3

    Normalize and dedup

    Follow the numbered detail in the skill file. This step is mechanical and its exact tool ids are resolved at run time.

  4. 4

    Detect ad spend

    (2.5c if result), returns currently running, past, or both. Running ads now is the qualifier; past ads are a weaker, still-useful signal. Google Ads: Website Technology Detector covers it (0.25c, charged on run).

  5. 5

    Analyse the conversion gap

    Workaround

    No native website performance tool (raised in SOP 09).

  6. 6

    Enrich the company

    Industry Classifier (0.2c), Company Headcount (0.2c), Company Annual Revenue (1c), Find Target Audience (0.2c), Business Model Finder (0.2c).

  7. 7

    Spend + gap score

    The final subtraction is what stops this becoming a generic bad-website list. Gate: confirm no row scores well without spend evidence.

  8. 8

    Quick-win field

    The source template asks for a "quick win" for personalization, already produced by Step 4's quick_win. Refine with Use AI - System Prompt (0.5c).

  9. 9

    Run the shared outbound tail

    Personas: Founder, CMO, Head of Growth, Marketing Manager, E-commerce Manager, Performance Marketing Manager. At sub-50-person companies this is the founder, Find People Agent (3c). Signal column: the quantified gap.

Where the run should stop

  • Ad spend is detected before the conversion gap is analysed. No spend means no budget, so the gap does not matter.
  • The quick win field must name something specific and checkable.

What you should end up with

Companies with proven ad activity, a quantified conversion gap, a combined score and one named quick win.