Lead gen agency · Outbound · B2B
Every client needs a different list. Now it's a prompt, not a project.
How Agency Skip turns each client's niche into a custom, verified lead list on Kuration AI, launching outbound campaigns in days instead of weeks, with no new tools and no new hires.
The challenge
A different ICP for every client, and the clock always running
Agency Skip runs cold outbound for B2B clients across very different niches: a payments startup one month, a logistics platform the next, a regional recruiting firm after that. Every engagement starts the same way, with a fresh lead list built to that client's exact ICP. That list is the campaign. Get it wrong and the client churns.
The old way meant stitching together a contact database, an enrichment tool, and a scraper for each new niche, then cleaning the overlap by hand. It took the best part of a day per client. The databases sold the same contacts every other agency was already emailing, and anything local or niche came back thin. Turnaround and margin, the two things an agency lives on, were both under pressure.
The solution
One prompt per client. The agent builds the list.
With Kuration, a strategist describes the client's ICP in plain English. AlexAI sources matching companies from the live web, niche directories, and public records, finds the right decision makers, and enriches every row to a verified email or mobile. The agency never configures a provider or a waterfall. The agent picks the right sources for each niche on its own, by fit, cost, and accuracy.
Every client lives in the same workspace, and each list refreshes on a schedule, so campaigns never go out on months old data. A full day of tool wrangling per client became a single prompt and a short review.
The results
The list stopped being the ceiling on how many clients they could take.
- A new client list built in about 90 minutes, down from a full day spread across three tools
- 1.7x more positive replies per campaign, from fresher and better matched contacts
- New client campaigns live in 4 days instead of two weeks
- 40% more client accounts handled without new hires
- Three point tools replaced by one workspace: a contact database, an enrichment waterfall, and a scraper
- Every list refreshes on a schedule, so no campaign goes out on months old data
Why Kuration, not a database
The edge was building a list nobody else was sending to
A prebuilt database returns the same contacts to every buyer, which is the last thing a cold campaign wants. A workflow builder can reach further, but it needs an engineer to wire each niche by hand. Kuration sat in between for Agency Skip: the reach of custom sourcing with none of the setup. Describe the niche, and the agent assembles a list from sources a static database never touches, then verifies it before it ever reaches a sequencer.
“We win on how fast we can turn a new client's ICP into a live campaign. Kuration took the list out of the critical path, so we can say yes to niches we used to turn down.”
Run outbound like this?
Build every client's list from a single prompt.