Find multi location and franchise operators
Roll branch listings up to the operator that actually buys, split corporate from franchisee, and score by verified location count.
4 steps not yet verified live
Tool names and credit costs in this recipe are validated. Some steps work around a platform gap that has not been decisively probed, so treat those as a workaround rather than a documented capability. Check the result before you act on it.
Where the list comes from
Location data from Maps and directories, then grouped upward to the parent operator.
The steps
- 1
Orient
Confirm the inputs, compute the expected cost, and tell the user what the run will do before anything spends a credit.
- 2
Source location data
Two opposite strategies, and picking the right one saves most of the budget.
- 3
Extract location fields
Needed: business name, address, website, phone, brand affiliation. Gate: address and brand-name fields populated. Grouping in Step 3 depends entirely on them.
- 4
Group locations to the parent operator
Bottom-up produces "Anytime Fitness Manchester", "Anytime Fitness Leeds" and so on. These must collapse to operators, but the brand is not the operator.
- 5
Separate corporate from franchise
Use ownership_type from Step 3, or Use AI - System Prompt (0.5c) where signals exist.
- 6
Apply the location threshold
Free filter: Location Count ≥ minimum. This is the biggest credit saver in the SOP. Bottom-up sourcing produces mostly single-location businesses; they must be excluded before any enrichment. Gate: count drop recorded.
- 7
Enrich the HQ
Company Headcount (0.2c), Company Annual Revenue (1c), Industry Classifier (0.2c), Company Address (0.5c, HQ, not branch), Company Phone Number (0.5c).
- 8
Score
Gate: no high score rests on an unverified count.
- 9
Run the shared outbound tail
Personas: Franchise Owner, Multi-Unit Operator, Operations Director, Head of Operations, Marketing Director, Head of Growth, Founder, and Area Manager / Regional Manager for larger groups.
Where the run should stop
- Grouping locations to the parent operator is the hard step and it happens before any enrichment.
- Corporate and franchisee locations are separated, because they buy differently.
What you should end up with
Parent operators with a verified location count, a corporate or franchise classification, HQ firmographics and a decision maker.